Selling the Dream: What Event Marketing Can Teach Multifamily
Whether someone is booking a venue for a major event or renting an apartment, the investment is substantial, and it's never an impulsive decision. However, the sales approach for renters and event hosts can be worlds apart. In this session, drawn from my own experience as the Marketing Director of a luxury events venue, we’ll explore how the special events industry has mastered the luxury sales process and how multifamily can adopt and adapt these techniques.
Learning Objectives:
- Discover the impact of focusing on the complete experience-from first impressions to resident relations.
- Learn actionable strategies to elevate your leasing and retention.
CONTINUING EDUCATION CREDIT: In order to earn Continuing Education Credits (CECs), viewers must attend the live virtual class. No credit will be earned from watching the recording posted to our website following the class. Attendees are encouraged to turn on their video cameras and participate in any poll questions/open discussion from the speaker(s). Credit hours are based on webinar duration.
Instructor
Faith Barker is an award-winning multifamily marketer with a diverse background in digital strategy, brand management, and creating exceptional customer experiences. As Marketing Manager for Trilogy, she leads data-driven initiatives that enhance leasing performance, resident engagement, and brand visibility. Previously, Faith served as Marketing Director for The Penthouse Hyde Park, a luxury events venue in Chicago, IL, where she mastered the art of crafting high-touch, lifestyle-driven experiences. Her expertise in content strategy, social media, and brand storytelling uniquely positions her to bridge the gap between multifamily and luxury sales approaches. A graduate of the National Apartment Association's Diversity in Leadership Program and Leadership Lyceum, Faith champions inclusive leadership and imaginative strategies to elevate leasing and retention efforts. She is passionate about empowering multifamily professionals to deliver true luxury at every touchpoint.