2025 CALP (Certified Apartment Leasing Professional)

Class Dates: February 11, 12, 13 All classes run each day from 9:00am - 3:00pm EST. This Class is Hybrid (both in-person and online) In-person learning will take place in IAA's Education Center, located at 9200 Keystone Crossing Suite 150, Indianapolis, IN 46240.

Cost:

Member: $475/person

Non-Member: $665/person

Leasing professionals are the first people prospective residents meet and are responsible for generating traffic, conducting leasing demonstrations, overcoming objections and qualifying prospective residents. This program teaches all these skills and more.  

Learning Objectives:

• Using technology to generate traffic
• Monitoring and managing your community’s reputation
• Inspecting the leasing center, tour route, model units, and vacant apartments
• Shopping the competition while building relationships with competitors
• Compiling a comprehensive community resource tool
• Effective marketing plans
• Relationship sales process and evaluating personal sales performance
• Evaluating a prospect’s commitment level and overcoming objections
• Reviewing the next steps in the sales process with prospective residents
• Applying fair housing laws and communicating rental criteria
• Qualifying prospective residents according to rental policy
• Preparing and reviewing leases with new residents
• The move-in process
• Responding to resident issues and maintenance requests with appropriate follow-up
• Building relationships with residents and creating a sense of community
• Reporting incidents, maintaining documentation, and taking corrective action
• Maximizing revenue and operational efficiency
• Securing and processing lease renewals
• Conducting a market survey