Crunching the Numbers: Making Sense of Leasing & Marketing Math
Leasing and marketing in multifamily requires an infinite amount of creative initiative. But the best marketers know that math is actually the secret ingredient to success. Even if you don't like numbers, you'll learn to love them after this session. Why? Because they'll guide you to more leases, higher commissions, stabilized occupancies, less turnover and smarter strategies that positively impact the bottom line. Learn how simple calculations can make you the leasing hero and determine the exact adjustments you need to make to your leasing processes for ultimate success. Get real-time tutorials you can immediately implement and marketing math templates you can use for years to come. Math isn't just for managers... it's for the marketers.
Learning Objectives:
- Master Multifamily Math: Learn how to calculate important metrics that impact both individual and team leasing performance so you can close more leases and rise up the ranks.
- Emotional Equations: Discover the art and science of pairing leasing creativity with marketing mathematics so you can launch and scale your campaigns.
- Utilize Mathematical Theories: Strengthen your leasing team's business acumen and help everyone on your team better communicate success to your C-Suite or the marketers.
CONTINUING EDUCATION CREDIT: In order to earn Continuing Education Credits (CECs), viewers must attend the live virtual class. No credit will be earned from watching the recording posted to our website following the class. Attendees are encouraged to turn on their video cameras and participate in any poll questions/open discussion from the speaker(s). Credit hours are based on webinar duration.
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Instructor
Kristi is a 26 year multifamily veteran and has held roles in leasing, training, recruitment, sales and marketing. Kristi has spent 15 years in a senior-level marketing role with one of the nation's Top 50 management companies before working in the marketing agency and technology sectors of the industry. She has a knack for making meaningful connections with her audiences and no matter their role, help them level up by making technology relatable and easy to understand. Kristi works with individuals and organizations to amplify their marketing and leasing strategies and deliver high-energy presentations that challenge the status quo and leave her audiences compelled to level up.
Kristi instructs for apartment associations and real-estate organizations across the country and has presented in classrooms, on stages, virtually and even through annual consulting agreements for for her clients.