Concessions in 2025 - Making your Specials REALLY Special!
Rick Ellis will discuss the increase in rent discounts and concessions and how to compete against your competition’s leasing specials. Apartment seekers love a deal and there is a way to make unique and personal accommodations to every prospect that doesn't cut into your profits! Attendees will learn how to plan their strategy for concessions to not just attract, but also retain long-term residents.
Learning Objectives:
- How to determine your “Concession Plan” and what sort of special will be most effective
- Learn the two simple rules you always follow when offering a special
- Learn to use concessions in the most strategic way
- Tips for overcoming concessions and rent specials offered by your competitors
CONTINUING EDUCATION CREDIT: In order to earn Continuing Education Credits (CECs), viewers must attend the live virtual class. No credit will be earned from watching the recording posted to our website following the class. Attendees are encouraged to turn on their video cameras and participate in any poll questions/open discussion from the speaker(s). Credit hours are based on webinar duration.
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Instructor
Rick Ellis, CAM, CPM is a national speaker and industry expert who has been deep in the apartment biz for 40 years. Based in Dallas TX, he is a practicing property manager and leasing expert who presents as one who is in the trenches daily...because he is! Attendee's love his fresh stories and examples that come from today’s experiences!