Upcoming Education

 

 

Webinar: Overcoming Leasing Objections

Get to know your prospect by learning how to identify their needs, wants and objections. After this webinar you will be prepared to turn those objections into opportunity and close the sale or at least stay connected until they are ready to lease.

In this webinar, attendees will learn:

– How to identify an objection on the spot

– How to spin an objection into opportunity

– How to close on and/or keep that lead active

Date: Wednesday, February 3, 2021

Time: 10:00am-11:00am EST

Instructors: Ebony Toles, The Residences at Carmel City Center, The Kent at Carmel City Center

Location: Via Zoom Webinar

Cost: FREE for members

CECs Earned: 1

Register online here!


Webinar: SEO 101

Your beautiful website and social media only go so far if your search engine optimization (SEO) tools are not working in your favor. Become knowledgeable on how to optimize your search engine results. This is part one of a two-part webinar series that will review the fundamentals of SEO for the multifamily industry and how to apply them to your portfolio/property.

In this webinar, attendees will learn:

– What is SEO and why it matters to your property’s success

– Easy changes to make to your SEO that will have major impact in your online presence

Date: Thursday, February 18, 2021

Time: 10:00am-11:00am EST

Instructors: Eric Baker, Senior Director of Marketing and Communications, Kittle Property Group

Location: Via Zoom Webinar

Cost: FREE for members

CECs Earned: 1

Register online here!


Webinar: SEO 201

Now that you know the fundamentals of SEO, it is time to grow your skills to the next level with SEO 201. Utilizing various analytic metrics and reports to audit your portfolio/property’s performance properly is crucial, as well as keeping your team and third-parties accountable.

In this webinar, attendees will learn:

– Tips on how to improve your SEO as well as what you should be looking for/tracking when it comes to your portfolio/property

– Tools you can use to help track and improve your SEO

– How to keep your team and third-party ILS platforms accountable

Date: Thursday, February 18, 2021

Time: 1:00pm-2:00pm EST

Instructors: Eric Baker, Senior Director of Marketing and Communications, Kittle Property Group

Location: Via Zoom Webinar

Cost: FREE for members

CECs Earned: 1

Register online here!

View the full 2021 education calendar.

 

Webinar: A Supplier’s Guide to Fair Housing in Property Management

Fair Housing laws are not limited to availability of housing, in fact, the bulk of Fair Housing complaints occur because of an issue other than refusing to rent. Courts have found that hired contractors, suppliers and service providers are considered to be an extension of the property or management company and therefore must comply with Fair Housing guidelines or could be held personally liable in the event of a complaint. Additionally, in 2016, federal law was officially adopted related to harassment claims and to third party liability. This law makes managers, maintenance supervisors, owners and more, liable for failing to take prompt action to correct and end a discriminatory housing practice by a third party, where they knew or should have known of the conduct and had the power to correct it. With maintenance teams and service providers having the most interaction with our customers, Fair Housing training is a must.

In this webinar, attendees will learn:

– An understanding of Fair Housing laws and liabilities and how they relate to third parties

– How to identify Fair Housing risks when working with suppliers or third-party service providers and how to reduce these risks

Date: Tuesday, February 9, 2021

Time: 10:00am-11:00am EST

Instructors: Katie Rigsby

Location: Via Zoom Webinar

Cost: $59 for members

CECs Earned: 1

Register online here!


Webinar: Successful Sales Strategies

Capturing the customers attention in-person or virtually can be challenging.  Learn ways to overcome this and not only capture their attention but keep it!  Now that you have their attention, let us talk about how to ask closing questions without being too pushy; and most importantly, ways to close the deal!

Date: Tuesday, June 22, 2021

Time: 10:00am-11:00am EST

Instructors: Gina Jones, Apartments.com

Location: Via Zoom Webinar

Cost: $59 for members

CECs Earned: 1

Register online here!


Webinar: Understanding Client Needs

This session will teach you effective strategies to better understand the needs of your clients and the right approach to address them. We’ll share tips and tricks on how to target the correct contact for a specific product and how to personalize the sale while building a working relationship that will last.

Date: Wednesday, August 11, 2021

Time: 10:00am-11:00am EST

Instructors: J.R. Knight & Brock Roberts, Eye 4 Group

Location: Via Zoom Webinar

Cost: $59 for members

CECs Earned: 1

Register online here!


Designation: Certified Apartment Supplier Program (CAS)

Earning CAS allows you to network with your peers from other companies, learn about the benefits and activities your local apartment association offers and engage in apartment association meetings and events. The course is an opportunity for suppliers to hear the everyday challenges faced by apartment-manager customers.

Dates: Monday, October 18 – Friday, October 22

Time: 10:00am-2:00pm EST

Instructors: Suzanne Hopson, Tricap Residential Group

Location: Via Zoom Webinar

Cost: $695 for members

Register online here!


Webinar: Building Relationships

Get some tip and tricks on how to building a long-lasting relationship with property management decision makers and how to maintain that relationship. We will also discuss how to maintain a relationship in the instance your company is not selected for business.

Date: Thursday, November 18, 2021

Time: 10:00am-11:00am EST

Instructors: Liz Taylor, GreenWay Waste & Recycling

Location: Via Zoom Webinar

Cost: $59 for members

CECs Earned: 1

Register online here!