2024 Schedule
The Midwest Multifamily Conference is for apartment professionals who want to level up their careers, communities & connections. Whether you’re a leasing professional, regional supervisor, property owner, or maintenance professional, you’ll find an education track tailored to you.
CALP, CAM, or CAPS credential holders can attend education sessions to earn CE credits, which count toward their continuing education requirements for credential renewals.
- All
- Leasing
- Marketing
- Maintenance
- Property Manager
- Regional Supervisor
7:30am- Registration Opens - Receive your badge at the registration desk in Hall F.
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Rachel Druckenmiller
9:15am - 10:15am
Keynote: Unmute Yourself: Unleash Your Purpose, Passion and Potential
In the multifamily housing industry, every role is crucial, from property managers to leasing consultants, maintenance staff to executives. All of us have something meaningful and valuable to contribute, yet many of us often hold ourselves back, letting self-doubt and insecurities keep us from reaching our full potential. We support the needs and dreams of others daily, but how often do we advocate for our own growth and fulfillment?
Here’s the truth - every voice, every person, and every contribution matters, including yours. It’s time to step into your full potential by activating your assets, advocating for yourself, borrowing other people’s belief in you, and proactively pursuing the opportunities that come your way.
Audience:
- A All
Sponsored by:
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Tammy Longo
10:30am - 11:30am
Leading from the Pack
Many individuals spend most of their careers working for other people. This session will cover how to lead from the pack. No matter where someone is in their path, this session will cover how to develop valuable leadership skills and position themselves for leading a team and advancing in their career. This session will focus on the key skills needed to lead, like clear communication, conflict management, handling complicated work dynamics and more.
Audience:
- RS Regional Supervisor
- PM Property Manager
Sponsored by:
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Anna Hall
10:30am - 11:30am
JoyFuel - Build Resilience
Humans require regular doses of joy to be resilient. Joy fuels your sense of purpose that supports health and wellness. Discover and activate your Joyfuel every day! Energize your mind, body, spirit and purpose. This engaging workshop guides participants through a series of fun, failure-free, interactive experiences that spark curiosity and clarify understanding about joy and meaning in life. Research shows that joy is a source of resilience that supports overall health, wellness and social connection. Every participant identifies specific ways to access and amplify their sources of joy and develops a simple yet powerful JoyFuel wellness plan with the support of a Purpose Prescription.
Audience:
- A All
Sponsored by:
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Stephanie Oehler
10:30am - 11:30am
Keeping The Human Touch While Embracing Technology
This session delves into the fundamentals of leasing in today's tech-savvy world while emphasizing the importance of weaving in personalization. Participants will explore the value of leads and utilizing technology to streamline processes without sacrificing individualized attention, define each step of the prospect journey, and identify opportunities to integrate personalization within the technology they use in the leasing process for greater impact.
Audience:
- RS Regional Supervisor
- PM Property Manager
- MK Marketing
- L Leasing
Sponsored by:
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David Fritsche
10:30am - 11:30am
How to Challenge Invalid ESA Requests
An unauthorized pit bull becomes a “service dog” when discovered by a maintenance person. An applicant provides you with an official-looking certificate that their animal is a “registered” service animal. A tenant gives you a letter signed by a therapist in California claiming that the tenant is entitled to an emotional support animal under the ADA. This presentation will assist you in identifying bogus and questionable verifications provided under the Fair Housing Act to support the need for an assistance animal and provide you the framework for aggressively and successfully “pushing back” against the assistance animal firestorm being experienced by the rental housing industry.
Audience:
- PM Property Manager
- L Leasing
Sponsored by:
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Amy K. Dilisio
11:45am - 12:45pm
Shift Aggressive Customer Situations To Winning Scenarios To Serve Effectively
Today’s residents have high demands and, at times, can become aggressive and hostile. These situations need more than customer service training but advanced interpersonal communication skills. Discover the best practices in response strategy and enhance the ability to be resilient to withstand the daily challenges to bounce back stronger day after day. Learn how to be the force of calm in stressful circumstances, ideal responses of what to say, what not to say and fine tune empathetic listening skills to identify how best to help and serve.
Audience:
- PM Property Manager
- L Leasing
Sponsored by:
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Pam Pederson
11:45am - 12:45pm
The Leadership/Loyalty Connection (Flipping the Script on Employee Turnover)
Sky-high employee turnover has long been challenging in the rental housing industry, but some trailblazing organizations are flipping the script. This insightful session explores how effective leadership is not just about guiding teams toward achieving goals but also about building a foundation of trust, respect, and loyalty. The key principles of loyal leadership include inspiring dedication, encouraging engagement, and cultivating a culture where loyalty leads to higher employee satisfaction and retention rates.
Audience:
- RS Regional Supervisor
- PM Property Manager
Sponsored by:
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Chad Moulin
11:45am - 12:45pm
Maintenance Economics
The nuts and bolts of dollars and sense. After this course, you will look at spending money in a whole different way, and you will also spend less on it. We will focus on budgeting, recycling, and cutting down on waste. How many dried-up tubes of caulk have you seen? Once you put a dollar amount to it, you will be amazed
Audience:
- M Maintenance
- PM Property Manager
Sponsored by:
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Todd Whitlow
11:45am - 12:45pm
How to Handle Fraudulent Applications
Over the last 12-24 months there has been increased pressure on housing providers to narrow the scope of their qualifying criteria at a time when fraudulent applications continue on an upward trend. Join us for this session as we discuss the delicate balancing act between these two pressing issues. We will walk through a detailed analysis of the recent HUD Guidance on Resident Screening, Criminal Screening and open up a discussion on fraudulent applications and policies around addressing the same. Walking away from this session you will have a better understanding of policies to implement to avoid violating the Fair Housing Act in your screening process and those for consideration in addressing issues related to fraudulent applications.
Audience:
- RS Regional Supervisor
- PM Property Manager
- L Leasing
Sponsored by:
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Joshua Lozoff
12:45pm - 1:45pm
Lunch - Life Is Magic
Joshua’s stage show combines amazing illusions developed in his travels around the world, with mental feats that explore the possibilities of the human mind. His performances reflect his love for the art of magic, and his fascination with psychology, intuition and other inner workings of the mind. In one moment, he solves a Rubik’s Cube just by tossing it in the air, and in the next, he attempts to predict a volunteer’s choices even before she knows them herself! Don’t miss this electrifying lunch speaker at the 2024 Midwest Multifamily Conference.
Audience:
- A All
Sponsored by:
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1:45pm - 5:00pm
Trade Show Open
Visit with more than 200 suppliers on the trade show floor to find the newest products and services for your apartment community. This year’s trade show is going to be forward-thinking, with vendors decorating with a futuristic theme!
Audience:
- A All
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Drew Hudson
4:00pm - 5:00pm
From Bots to Bonds: Using AI to Foster Deeper Human Connections in Leasing
In an era where technology and artificial intelligence are transforming the leasing industry, the challenge lies in leveraging these advancements while maintaining human connections. "From Bots to Bonds" is designed to explore the synergy between cutting-edge technology and the irreplaceable human touch in leasing. Join us as we delve into the ways AI can streamline operations, enhance efficiency, and provide valuable insights, all while ensuring that the personal, empathetic interaction that renters value is not lost. Whether you're looking to implement AI solutions or enhance your current technology stack, this session will equip you with the knowledge to create a balanced approach that combines efficiency with empathy, ultimately fostering deeper connections and driving leasing success.
Audience:
- PM Property Manager
- L Leasing
Sponsored by:
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Tammy Longo
4:00pm - 5:00pm
Mastermind: Business from Taylor Swift
From elaborate stages to Easter Eggs hidden years in advance, you have to admire Taylor Swift’s ability to create, plan and execute elaborate stories and immerse her fans in her world. She’s built a brand and an empire, and is now the 2nd highest paid woman in music. In this session we will learn how Taylor tells a story, and how you can apply those skills for your own strategic thinking. We’ll dig into how she curates her brand and provide tips for how you can apply these methods to your property and personal brand.
Audience:
- PM Property Manager
- MK Marketing
- L Leasing
Sponsored by:
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Amy K. Dilisio
4:00pm - 5:00pm
Why So Crazy Busy? Get Productive in a Distracted and Dysfunctional World
when did this state of being overwhelmingly busy become the benchmark for success? Society appears to be sacrificing genuine connection in favor of screen time, prioritizing paperwork over fostering human potential. The typical day involves multitasking, appeasing superiors, and resolving crises—but amidst this whirlwind, is genuine productivity achieved? For those seeking to reclaim efficiency by prioritizing tasks effectively and infusing their time with meaningful purpose, this session offers invaluable insights.
Audience:
- RS Regional Supervisor
- PM Property Manager
- M Maintenance
- L Leasing
Sponsored by:
8:00am- Registration Opens - Receive your badge at the registration desk in Hall F.
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Mark Cukro
9:15am - 10:15am
Metrics that Matter for Maintenance
The days of only having the “24 hour” guarantee is simply not enough in the modern service world and often the old reliable standards prove to be detrimental. However, there is so much more you can implement, measure and track to indicate performance, efficiency, and overall effectiveness of your service department. BUT, if you don’t know what the new metrics are, or how to improve the way you measure and analyze your service team, you can only guess and most likely will be trying to catch up to the leaders in the industry.
Audience:
- RS Regional Supervisor
- PM Property Manager
- M Maintenance
Sponsored by:
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Marci French
9:15am - 10:15am
Go Far, Go Together - The Benefits of Allyship
Allyship is empathy in action. You may have heard the proverb. "If you want to go fast. go alone. If you want to go far. go together." Allies advocate for and WITH each other. creating not only an inclusive environment. but safe spaces where everyone can go far! In this interactive session. you will discover tools to create a cohesive organization through empathy and allyship.
Audience:
- A All
Sponsored by:
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Lisa Trosien
9:15am - 10:15am
Masterclass: Advanced Sales Techniques
Whether one is a supplier or a leasing professional, this class provides comprehensive coverage of advanced selling techniques necessary to stay ahead of the competition. Participants will ensure they are not merely keeping pace with industry changes but also setting the benchmark for excellence in the multi-family industry. Attendees will acquire essential skills and strategies to excel in generating leads, closing deals, and fostering client relationships.
Audience:
- PM Property Manager
- L Leasing
Sponsored by:
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Drew Hudson
9:15am - 10:15am
Time's Up: Mastering Time Management and Prioritization
In the fast-paced world of leasing, effective time management and prioritization can make the difference between hitting occupancy goals and falling short. This is a power-packed session designed to help you optimize your daily routines, enhance productivity, and achieve superior results. Join us to explore proven techniques and practical tools that will transform the way you approach your workday. Whether you are a seasoned leasing professional or new to the industry, this session will equip you with actionable insights to take control of your time, boost your efficiency, and excel in your role. Don't miss this opportunity to master the art of time management and prioritization, and watch your leasing results soar!
Audience:
- A All
Sponsored by:
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Pam Pederson
10:30am - 11:30am
AI Unlocked: Elevating Multifamily with Innovation
Begin with an eye-opening introduction to AI, tracing its fascinating history and pivotal milestones. Uncover the art of using personas to craft messages that resonate and navigate through best practices to harness AI's full potential responsibly, keeping privacy considerations at the forefront. Get an insider look at how AI, particularly ChatGPT, has revolutionized my life and career, offering a blueprint for transformation in the consultant section.
Audience:
- RS Regional Supervisor
- PM Property Manager
- MK Marketing
- L Leasing
Sponsored by:
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Mark Cukro
10:30am - 11:30am
Find, Hire, Interview and Keep Technicians - Insights from the Field
Now more than ever it is getting more difficult to find technicians and even harder to find techs with the skills you need, a good attitude and a strong work ethic. If you want to learn some proven ways to get brand-new and experienced techs on your team, this session is a must. We will take you through all the steps necessary for success, starting with advertising for great service associates, how to conduct an effective and revealing interview process while avoiding the most common mistakes interviewers and recruiters make, as well as what technicians view as red flags and the top reasons so many avoid a company. Then we have an insightful look on what techs really look for and want from a team and employer, as well as what makes them stay. You will also learn and develop the skills necessary for keeping the team energized and together for long-term employment.
Audience:
- RS Regional Supervisor
- PM Property Manager
- M Maintenance
Sponsored by:
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Stephanie Oehler
10:30am - 11:30am
Risk in Property Operations - The People Problem
This session explores strategic approaches to identifying and addressing various people-related risks that can impact property management. From understanding the significance of these risks to implementing practical mitigation tactics, this session will equip property managers and operators with the tools needed to enhance their risk management practices.
Audience:
- RS Regional Supervisor
- PM Property Manager
- L Leasing
Sponsored by:
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Drew Hudson
10:30am - 11:30am
Lease-Up Wars: Strategies to Outshine the Competition
In today's competitive leasing environment, securing residents and maintaining high occupancy rates require innovative strategies and a keen understanding of market dynamics. Join us for "Lease-Up Wars: Strategies to Outshine the Competition," a dynamic session designed to equip leasing professionals with the tools and tactics needed to excel in challenging markets. This session is ideal for associates who are looking to gain a competitive edge and ensure their communities stand out in a crowded market place. Join us and transform your approach to leasing with actionable insights, and proven strategies that will help you thrive, even in the toughest markets.
Audience:
- PM Property Manager
- L Leasing
Sponsored by:
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11:45am - 12:45pm
Lunch & Awards
Join us for our lunch presentation, where we will honor a portion of our Midwest Prodigy Awards and Awards of Excellence winners.
Audience:
- A All
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12:45pm - 3:45pm
Trade Show Open
Visit with more than 200 suppliers on the trade show floor to find the newest products and services for your apartment community. This year’s trade show is going to be forward-thinking, with vendors decorating with a futuristic theme!
Audience:
- A All
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Stephanie Oehler
1:15pm - 2:15pm
Leader v Manager: Which Do You Need to Be?
Participants will learn how to balance the roles of a leader and a manager, recognizing the unique skills and approaches required for each. The session will guide supervisors in identifying their own strengths and areas for growth in both leadership and management, ultimately fostering a more dynamic and effective approach to supervision and mastering the art of leading people and managing outcomes effectively.
Audience:
- RS Regional Supervisor
- PM Property Manager
Sponsored by:
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Marci French
1:15pm - 2:15pm
The Work-Life Myth: Beyond The Balance
Let yourself off the hook! Debunk the myth of achieving perfect work-life balance and explore the concept of work-life integration. Learn how to set realistic expectations for your professional and personal lives and leave equipped with strategies to prioritize, set boundaries and achieve well-being in a fast-paced world.
Audience:
- A All
Sponsored by:
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Lisa Trosien
1:15pm - 2:15pm
What's the Future of Multifamily?
This class looks at current and upcoming trends and lets you know what trends are phasing out as well as what's on the horizon for the multi-family industry based on statistics about the economy, pets, amenities, renter demographics, and more. Learn about exciting innovation and what to expect in 2025 and beyond. Explore how technological advancements are reshaping tenant experiences, and delve into sustainability practices that are becoming increasingly important for both renters and property owners.
Audience:
- M Maintenance
- PM Property Manager
- MK Marketing
- L Leasing
Sponsored by:
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Chad Moulin
1:15pm - 2:15pm
Maintenance Manners - Managing People from a Maintenance Perspective
This session centers on how to deal with different people on your property. Residents, Co-Workers, Vendors and Suppliers. We can talk about how you may have a separate set of boundaries for each. Learn how to manage the relationships and expectations of each group. And you are not getting off the hook that easily! We will also examine what these individuals may expect from you! Understanding what people expect from you can help you get what you expect from them.
Audience:
- PM Property Manager
- M Maintenance
Sponsored by:
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3:30pm - 5:00pm
Maintenance Executive Social Hour
Celebrate the excellent work of our maintenance professionals at this networking event, which will include food, beverages, and door prizes.
Audience:
- M Maintenance
Sponsored by:
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6:00pm - 9:30pm
Midwest Prodigy Awards Reception & Dinner
Come celebrate the best in the Midwest and close out MMC 2024 with a bang! Attend this highly anticipated awards show and recognize the outstanding properties and professionals in the multifamily industry.
Location: Indianapolis Marriott Downtown - Marriott Ballroom (350 W. Maryland St., Indianapolis, IN 46225)
Audience:
- A All